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Bliss is a charity very close to our heart.

They offer Mothers and Fathers much needed support if their baby is premature or sick. Which is why we are proud to support this amazing charity and for every 9 jars we donate 30p to Bliss and for every 18 jars we donate 60p.


Please read below more about this amazing charity and how they help families in the UK

Our mission

We champion the right for every baby born premature or sick to receive the best care by:

Over the next three years (2016-2019) our ambition is to reach every single baby born needing neonatal care in the UK and their family. We want every baby to benefit from our work, no matter how long they live or how long they spend on a neonatal unit. Read our strategy summary below to find out more. 

Why Bliss is needed: facts about premature babies and babies born sick

  • Over 60 per cent of babies in neonatal care are born full term but sick. The five most common conditions are respiratory problems, infection, hypoglycaemia, jaundice, and asphyxia/HIE.
  • 60,000 babies are born prematurely in the UK each year and most premature births are spontaneous, with no clear cause. Many of these babies will need urgent neonatal care after birth.
  • Premature birth can result in life long conditions such as cerebral palsy, behavioural and long term health problems. Some research has also found that the earlier a baby is born the higher their risk of having special educational needs at school.
  • The UK has one of the highest rates of premature birth in the world, ranking 134 out of 184 countries. This is higher than many countries in Europe and higher than Peru, Chile and Egypt.
  • The emotional and financial burden of having a baby in neonatal care can be huge. Parents are more likely to suffer from post-natal depression and on average they spend an extra £282 per week while their baby is in hospital.
  • Premature birth is the leading cause of death among children under one in the UK, and children under five worldwide.
  • The average length of time a baby spends in neonatal care is eight days but babies born at less than 27 weeks of pregnancy spend an average of 93 days in hospital.
  • The average cost to the NHS of a day of neonatal care is £805, meaning that if every baby spent just one day less in neonatal care a staggering £60 million would be saved each year.
  • Two-thirds of units in England do not have enough medical staff to meet safety standards and 70 per cent of intensive care units look after more babies than is safe.